Innovation Failure

Innovation failure: When an attempt to create value through novelty does not meet desired outcomes, lacking adoption or commercial success.

More Innovation Glossaries

Outcome-Based Innovation

Outcome-Based Innovation focuses on the results rather than the features or benefits of a new offering.

Voice of the Customer

VOC is a term originated by Toyota and aims to capture the customer’s needs and specifications. It can be collected through market research.

Lead User

Lead User

A type of user who is significantly ahead of the market in adopting new products or services. Leader users are typically knowledgeable in the domain and their insights can help shape future products and services.

Top Innovation Failure Resources

Five types of innovation failure

Find out the root causes of innovation failure and how to understand them before starting a project. This article covers five significant types of failure.

View