3 Ways to Cultivate Employee Engagement through Crowdsourcing

Through case studies of Rogers and TELUS, it is evident that implementing thoughtful employee crowdsourcing programs lead to increased engagement and better customer service. Employees have an intimate understanding of the benefits and limitations of the business and thus tapping into their ideas is the most cost-effective way to access a diverse range of ideas. However, the success of the program lies in its implementation, and it should be treated as a dialogue rather than a competition. Idea iteration is vital, and communication needs to be regular and targeted. Building crowdsourcing programs that focus on employees can result in a culture change and employee up-skilling.