Top tips for building an innovation culture
A study of 800 firms across 17 cultures revealed that corporate culture was the single most important determinant of innovation success, surpassing processes, star hires, and R&D spend. Developing an innovation culture, particularly one that encourages radical innovation, is a daunting challenge, but the benefits are worth it. An open, collaborative innovation culture is the top business challenge of the 21st century. Creating a culture of grassroots transformation is fast, efficient, and effective, and can be accomplished by using simple tools, practices, and principles. Foster a viral culture of innovation one person or team at a time, build innovation habits, institutionalize the definition of innovation, give mavericks and their networks permission to innovate, celebrate creative thinking and risk-taking and incentivize inner motivation.
