The need for Transformational Innovation

Incremental innovation is no longer enough for organizations to survive in today’s constantly changing markets. They must embrace transformational innovation, which involves dismantling the core and creating something fundamentally different. This requires bold leadership and a compelling narrative to convince people to change. The narrative should engage the full analysis of the changing landscape, recognize the need for new competencies and skill sets, and provide a clear direction towards a new customer logic and value. Organizations must become the hunter, not the hunted, by seeking distinctive, radical, and disruptive innovation outcomes.