A Roadmap for Building Corporate Innovation Capabilities

This article presents a roadmap for developing corporate innovation capabilities in a large, international organization. The author suggests incorporating guiding corporate principles and aligning innovation efforts around customers, partners, and talent. The next step is identifying objectives for innovation efforts, prioritizing key areas relevant to those objectives, and creating a pool of resources to get the jobs done. The article also highlights the importance of holding executives and key managers personally committed and responsible, as well as constantly developing capabilities through action, experimentation, and the creation of a narrative that inspires employees and outsiders.