The Integrated Innovation Framework

Many organizations struggle with innovation, and this is down to a lack of engagement from non-managers and a growing gap in translating and aligning innovation across the organization. Senior executives are vital to innovation success but often fail to fill this role effectively due to several reasons, including their fixation on short term financial goals and an unfamiliarity with innovation tools and frameworks. An innovation leadership gap exists, and an integrated innovation framework can help to address this. The Executive Innovation Work Mat is one such framework that offers cohesion and consistency of innovation purpose, reduces barriers to innovation and creates a more coordinated, focused approach to managing present and future activities.