Game Changing Innovations are Right in Front of You

The human tendency to become desensitized to stimuli through repeated exposure – habituation – may limit our ability to identify game-changing innovations around us. Researchers suggest that we can overcome this by changing context, being a better listener, and altering our perspective. Other helpful tactics include redecorating or refurnishing a room to view surroundings in a new way and becoming more attuned to complaints and customer concerns. Finally, travel and experiencing new aspects of life can provide a powerful innovation kick. These easy-to-implement techniques can help anyone notice otherwise-ignored frustrations and opportunities for innovation that are often right in front of us.