How to Create a Customer Engagement Funnel For Your Business

To build a lasting business, focus on maximizing engagement with customers. The Customer Engagement Funnel can help by guiding the process of attracting new users, retaining them, and eventually turning them into advocates for the company. To start creating the funnel, focus on ideas to grow the customer base, including those that encourage enthusiastic use of the product. Then, turn to generating ideas that increase customer retention, such as creating stickiness through a product that improves with use. Finally, focus on ways to engage customers and turn them into advocates, through features, actions, and services that connect users. By continuously refining the funnel, it is possible to build a successful and lasting business.