Societal Innovation – challenging our future thinking

Society needs to change from market-led to more societal-led organizations. Customers want more say and self-determination, seeking better well-being and personalization. Social innovation is critical in addressing problems in communities, including physical needs, skillsets, care and service, and psychic needs. Collaboration and co-creation is emerging as value creation points. The combination of private, public, voluntary sectors, philanthropists, foundations, and society is needed to get business tuned in more than ever. The future requires innovation in all aspects of life.