A group of senior stakeholders responsible for the oversight and governance of the innovation project.
Service innovation creates customer value by enhancing customer experience via new services, and/or service delivery channels and processes.
Usability - The ease of use and learnability of a human-made object such as a tool or device.
Edison refers to prolific inventor Thomas Edison, symbolic of breakthrough innovation and persistent experimentation in tech development.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.