A group of senior stakeholders responsible for the oversight and governance of the innovation project.
Intentional: Deliberate actions aimed at achieving specific innovative outcomes.
Face-to-face refers to direct interaction between individuals in the same physical space.
A niche involves focusing your business on a segment of a market it can effectively reach and serve.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.
