Innovation is Highest and Best Use for Social CRM

Innovation is Highest and Best Use for Social CRM

Social CRM, or using social media for customer relationship management, has a variety of potential uses, including for innovation. While many uses of social CRM are more tactical in nature, such as monitoring and responding to social media campaigns, there are also opportunities for gaining insights and co-creating value with customers. By tapping into external feedback and understanding what needs a company's products are fulfilling, organizations can better design products and businesses to stay ahead in their markets. As a result, innovation may be the top beneficiary of any social CRM effort.

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More Innovation Resources:

Platform Disruption Wave

Innovation is now focusing on platform disruption and waves of change rather than single technology disruptions, making organizational form and culture the critical success factor.

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How to Lead Innovation and Embrace Innovative Leadership

Successful innovation leaders possess certain qualities such as adaptability, comfort with ambiguity, curiosity and creativity. This article shares practical tips on how to lead innovation at an organizational level.

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Innovate on Purpose: Book Review: Intangible Capital

Intangible capital is becoming more important than tangible capital, and its value is not captured in traditional balance sheets. Organizations need to focus on creating knowledge factories and networks to produce and manage intangible assets.

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