Innovation is Highest and Best Use for Social CRM

Innovation is Highest and Best Use for Social CRM

Social CRM, or using social media for customer relationship management, has a variety of potential uses, including for innovation. While many uses of social CRM are more tactical in nature, such as monitoring and responding to social media campaigns, there are also opportunities for gaining insights and co-creating value with customers. By tapping into external feedback and understanding what needs a company's products are fulfilling, organizations can better design products and businesses to stay ahead in their markets. As a result, innovation may be the top beneficiary of any social CRM effort.

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More Innovation Resources:

What the Lean Startup Method Gets Right and Wrong

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Creative Ideas - Are too many bold ideas killing your creativity?

Creative Ideas - Are too many bold ideas killing your creativity?

A new objective creativity metric suggests that the percent of time you are told to pull back your creative ideas because they are too big and bold may determine the creativity in an organization.

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Is it necessary to have a dedicated innovation team?

Is it necessary to have a dedicated innovation team?

Innovation is everybody's job but leadership and guidance is still required. An innovation team can facilitate company-wide involvement and provide necessary structure to achieve a balance.

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