Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Recent partnerships between major corporations, such as ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte, and Unilever, and crowdsourcing providers are a clear indication that crowdsourcing has become a viable business solution. Companies are turning to the crowd for brainpower to solve technical problems and for creative ideas and video content. Crowdsourcing provides a cost-effective way to produce video content for brands' clients to be used in social media campaigns, public service announcements, and other communication efforts, both online and offline. Crowdsourcing has become a business accelerator, and companies that fail to leverage it risk losing out on a competitive advantage.