Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Recent partnerships between major corporations, such as ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte, and Unilever, and crowdsourcing providers are a clear indication that crowdsourcing has become a viable business solution. Companies are turning to the crowd for brainpower to solve technical problems and for creative ideas and video content. Crowdsourcing provides a cost-effective way to produce video content for brands' clients to be used in social media campaigns, public service announcements, and other communication efforts, both online and offline. Crowdsourcing has become a business accelerator, and companies that fail to leverage it risk losing out on a competitive advantage.

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More Innovation Resources:

My Company is Not Big Enough For an Innovation App.

Innovation apps can benefit small businesses too by providing a way to manage and organize ideas, improve engagement, use open innovation, and save resources.

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Innovation Sighting: Buttons That Lie and the Subtraction Technique

The Subtraction Technique is one of five innovation methods in Systematic Inventive Thinking. By removing an element of a system, it can lead to new value or benefits.

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The Evolution of the Corporate Innovation Function (And What That Means For Your Career)

The Evolution of the Corporate Innovation Function (And What That Means For Your Career)

The article discusses whether innovation should be a separate function or be integrated in other functions and core business operations. The importance of defining innovation, commitment narratives, and the impact of innovation on different roles within an organization are also explored.

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