Reinvent your career - a case study

Reinvent your career - a case study

Cindy, a Chinese Australian who held a master's in Finance and worked in accounting, saved up for two years while researching small business opportunities. She chose to open a cafe based on her love for people, food and lifestyle, visited over 100 cafes to study and picked Darlinghurst as its cafe culture suited her well, and spotted a competitive gap. Cindy did not find it risky, as she had support from her Chinese Parents and was confident she could find a finance job if it did not work out. Her entrepreneurship mindset and willingness to reinvent herself as a cafe owner paid off, and she plans to expand.

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