Putting the solution cart before the innovation horse

Putting the solution cart before the innovation horse

Innovation should be the result of understanding customer needs and discovering potential solutions, not the validation of preconceived selections. Many companies are choosing technologies or solutions without proper research and using innovation as a way to justify their decisions. This approach not only leads to poor outcomes but undermines the true potential of innovation. By skipping necessary discovery work and taking shortcuts, teams and managers are missing out on important insights and failing to provide the benefits that customers and the firm want. By beginning with the end in mind and committing to the act of discovery, companies can achieve innovation outcomes that meet or exceed customer expectations.

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More Innovation Resources:

What is Innovation in Business and How Can it Build Business Longevity?

Business innovation is the practice of using new ideas to create something new, which can lead to a competitive edge, growth in revenue, and engagement of employees. This can be done through various methods such as gathering employee ideas, continuous improvement, open innovation, and scouting. The implementation of digital tools is recommended to efficiently execute innovative practices.

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Innovating for Mind, Body and Soul

Appealing to the minds and hearts of consumers is not enough for an innovation to succeed. Embodied cognition, or physical interaction between consumers and products/services, also plays a crucial role.

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Lessons in Innovation and Longevity from Hollywood

How have movie studios like Universal Pictures and Walt Disney Studios survived and prospered in such a competitive and volatile industry for over a century? By pivoting and restructuring, experimenting, empowering talent, and having a global ambition and marketing strategy.

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