No They Aren’t Reading Your Fancy Magazine - Communicating Change, Winning Employee Support for New Business Goals, by TJ Larkin and Sandar Larkin

In Communicating Change, TJ Larkin and Sandar Larkin argue that most employee communications in large organizations is ineffective and at odds with what employees want and value in terms of communication. They present three facts about the best ways to communicate change to employees: communicate directly to supervisors, have those supervisors use informal face-to-face communication with frontline workers, and communicate the relative performance of the local work area. The authors also emphasize that communication should change behavior in a positive, immediate, and measurable way.