Innovator: An individual or entity that introduces new ideas, products, or methods to drive progress and create value.
The jobs-to-be-done theory is an approach to truly understand and cater towards customer needs.
The Lean Startup method is a method of innovation that allows for the rapid development and launch of new products. It focuses on customer feedback, experimentation, and iterative product development.
Minimal levels of both possible negative consequences and possible positive outcomes. The stakes are low.