Innovation Perspectives - Cash, Plastic or Free?

The publishing industry is facing an apocalypse due to declining sales of books, magazines, newspapers, and software. The industry needs innovation to survive. Digital advertising-supported music, portable hard disks with archives of magazines, and interactive formats for magazines are some examples of innovative solutions. However, the boundaries between different media types will be blurred in the future as customers will flock to more integrated content, creating a need for companies to innovate new partnerships, new business models, and new product and service offerings to better meet customers’ evolving entertainment and education expectations.