Innovation Perspectives - Cash, Plastic or Free?

Innovation Perspectives - Cash, Plastic or Free?

The publishing industry is facing an apocalypse due to declining sales of books, magazines, newspapers, and software. The industry needs innovation to survive. Digital advertising-supported music, portable hard disks with archives of magazines, and interactive formats for magazines are some examples of innovative solutions. However, the boundaries between different media types will be blurred in the future as customers will flock to more integrated content, creating a need for companies to innovate new partnerships, new business models, and new product and service offerings to better meet customers’ evolving entertainment and education expectations.

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More Innovation Resources:

6 Innovation Exercises to Try With Your Team

Get your team's creative juices flowing with these 6 innovation exercises, including mind maps, structured collaboration, brainwriting, solution laddering, external creative thinking, and market adjacencies.

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Game Changing Innovations are Right in Front of You

Habituation, the process of becoming desensitized to common stimuli, can limit our ability to recognize game-changing innovations. Researchers suggest changing context, being a good listener and changing perspectives as ways to overcome this.

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Moroccan Innovation

Morocco's geographic and cultural diversity has allowed for interesting innovations, such as mud-based construction, complex city designs for defense, and shared value in public fountains.

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