Customization: Tailoring products or services to meet individual customer preferences or requirements.
Exploitation is using the current resources of the firm to improve innovations incrementally.
A common perspective in Lean Agile methods to continuously improve by capturing learning from past experiences.
Differentiation: Creating unique product/service features to stand out in the market.
Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.
Organize and prioritize your innovation projects in a fun, flexible, and rewarding way through Trello’s boards, lists, and cards.