Customization: Tailoring products or services to meet individual customer preferences or requirements.
Value Co-Creation occurs when companies and customers work together to find, create or enhance value a product or service
Research and Development is the process of creating new products, improving existing products, and discovering new ways to do business.
Human-Centered Design: A creative approach to problem-solving that starts with the people you're designing for and ends with tailored solutions.
Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.
Organize and prioritize your innovation projects in a fun, flexible, and rewarding way through Trello’s boards, lists, and cards.