Innovate on Purpose: Is innovation generational?

Despite the widespread rhetoric that innovation is the key to business success, there is a gap between this rhetoric and actual innovation. Multitasking, distraction and an insufficient sense of competition among baby boomers who occupy a dominant position in the managerial and executive class have created a corporate atmosphere that mostly prioritizes profit over creative exploration. Baby boomers are often seen as acquisitive and self-involved. The previous generation, the Greatest Generation, on the other hand, is known for their spirit of community, hard work and investment in new technologies. Younger generations are less acquisitive and more socially engaged, but whether their environment and experiences shape them into better innovators remains to be seen.