A key point in a project to check its progress or a point in the future to look forward to.
Loss Horizon is a fixed point in the future of a company, from which onwards they will start to lose market share, revenues, or profit
Innovation Cycles: Iterative phases of ideation, development, and implementation leading to continuous improvement of products/services.
Value created by a company for a product or service for a customer and that customer perceives enough value to purchase the product.