How to Target Your Innovation

How to Target Your Innovation

By targeting specific areas, companies can increase the effectiveness of innovation initiatives. To achieve this, it is necessary to examine specific aspects of the business: value drivers, core competencies, potential acquisitions, customer processes, brand reputation and strategic capabilities. For instance, L'Oreal's professional products division could benefit from innovation methods of how salons operate and serve their customers. Utilizing a systematic innovation method and re-inventing these areas can create new insights and product development opportunities. This article was first published in Industry Week.

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More Innovation Resources:

10 Rules of Innovation Management - Part 3: Seeding and Advocates

Seeding and advocates are beneficial for innovation management programs. By seeding an innovative campaign, you inspire your crowd and kick uncertainty to the curb. And by using advocates, your program gets propelled to the far corners of your organization.

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6 Examples of Breakthrough Innovation

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Are You Building a Collaborative Culture?

Collaborative culture is vital for high-performing teams and organizations. Successful collaboration leads to better business results. Here are six components to building a collaborative culture.

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