How to Embrace, Rather Than Be Threatened By Disruptive Innovation

How to Embrace, Rather Than Be Threatened By Disruptive Innovation

Highlighting the importance of action over words, this article provides insights on embracing disruptive innovation by recognizing an interest in maintaining the status quo, practicing follow-through, and taking collaboration as a key approach. The article argues that companies should realize the potential of disruptive innovation and not just talk about it, but also take well-coordinated leadership measures with the backing of key stakeholders to embrace the change. The organizations that fear to adapt and ignore innovation from without and within are the ones left behind.

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