How to Create Scenarios for Design Thinking | Innovation Training.org

To keep up with the changing needs of customers, it's important to continually innovate and evolve your products and services. Scenario mapping can help by connecting the dots and providing insights into customer habits, beliefs, desires, and behavior. This article reviews five strategies for creating and implementing scenarios, including collaborating with your team, utilizing user personas, speaking with your customers, mapping their actions and interactions, and analyzing your scenarios mapping. By following these steps, you can gain valuable insights and improve your website, marketing, product, or service.