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McKinsey's 2021 Global Report on new-business building emphasizes the importance of intrapreneurship for companies. Corporate venture capital and mergers and acquisitions are defined as external investment processes. On the other hand, new-business building corresponds to an internal method of developing new products, services, or business models. Key findings reveal that more than 60% of business leaders consider new-business building as one of the top three priorities. Additionally, new-business building offers the possibility for businesses to develop new revenue streams as well as to meet the demand for sustainability. Successful new ventures grant autonomy to departments such as core IT, marketing, product development, and data and analytics. Finally, customer experience and engagement are crucial in scaling and maintaining new businesses.

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