How to Build and Maintain a Strong Company Culture

A strong company culture goes beyond just a mission, vision, and value statement. It's a set of shared values, beliefs, and expectations that guide everyone in the organization, influencing how they interact with each other, clients, and contractors. To establish or improve your organization's culture, first define your objectives by asking for input from your team and answering questions like what are the non-negotiables in your workplace, measurable outcomes, and how leaders will be held accountable. Next, establish culture statements and set objectives for individual departments, aligned with the company's culture statements. Keep lines of communication and innovation open, hire for culture fit and add, be transparent, lead by example, and praise your team through recognition at different levels.