How Segway became the best unused idea

The Segway, developed in secrecy in 1999 by inventor Dean Kamen, was expected to revolutionize urban transportation but failed to deliver due to expensive cost, poor functionality, and lack of consultation with potential buyers. Created through closed innovation, the Segway was a product of technological and scientific development without market orientation or consultation with potential customers. As a result, the Segway failed to add new value to ordinary man's life, selling only 30,000 units over six years. While the Segway did not become the car to the horse and buggy, it still survives in industrial and fleet applications and is considered to be ahead of its time.