Planning is vital for both innovation and strategy. While plans may be useless, planning itself creates value.
The gray space is the period between selecting a winning idea and implementing it. Fully developing the core concept improves the chance of producing a positive outcome.
Being efficient is important, but executives should also take a step back and assess if they are doing the right things. Enterprise Portfolio Management (EPM) can provide insights into key areas that characterize a business and decision makers can use this to better understand which assets are required to operate and grow their business.
