How Do You Define INNOVATIVENESS? Getting it Wrong Could Cost You

How Do You Define INNOVATIVENESS? Getting it Wrong Could Cost You

Innovativeness is a skill that drives business growth by increasing innovation opportunities. The article describes innovativeness as having skill and imagination to create new things. To develop innovations, there should be an amount of expertise involved in the innovation development process. Innovativeness applied to business development may produce possibilities that broaden the pipeline, increase sales opportunities, and help businesses achieve new customer needs. The author offers five areas to apply innovativeness to increase business growth, such as managing competition, creating a customer-centric brand, and empowering employees.