A small wins innovation case study

A small wins innovation case study

Qantas and UNICEF's "Change for Good" program encourages passengers to donate spare change while on flights. The program has been operating for 23 years and has raised $28 million dollars for UNICEF's global child health, child protection, and education programs. The program's success is due to the engagement of cabin crew in highlighting the value of even just five cents, the simplicity of the campaign messaging, and the generosity of Qantas' customers. The program is an excellent example of small wins innovation, which uses simple solutions to solve customer problems, and can have a big impact.

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