How Do You Create an Innovation Culture?

Creating an innovation culture is crucial to the success of any long-standing company, but it's not a simple process. Building an innovation culture involves articulating the specific values and behaviors that will support the organization's innovation goals, enabling people to learn and practice these behaviors, reinforcing desired behaviors through feedback and rewards, and regularly reviewing and adapting the culture as necessary. Organizations should avoid simply copying the innovation behaviors of other successful companies and instead focus on building behaviors that work for their specific needs.