How Cultural Norms Affect Innovation

In today’s world, people often overlook how culture affects innovation. However, understanding cultural norms can play a pivotal role in the success of innovative ideas. Cultural norms come from shared standards, rules, and behaviors associated with a particular culture. Cultures are classified as individualistic or collectivist, and tight or loose based on their specific characteristics. Individualistic cultures prioritize independence, individual rights, and self-sufficiency, while collectivist cultures focus on teamwork, unity, and doing what is best for society. Tight cultures follow powerful social norms and little deviance while loose cultures offer more freedoms and creativity. Culture impacts creativity, entrepreneurship, and novelty appeal since different cultures value it differently.