Companies struggle to create value by satisfying unmet customer needs because they do not define them correctly. Instead of focusing on the product or customer, they should analyze the desired outcome of the job the customer is trying to accomplish.
Organizations must adjust their mindset and broaden their toolset to navigate digital transformation and disruption. Work and resource management can offer greater agility and alignment, but organizations must embrace new ways of managing and executing work.
The new model for digital publishing will offer fresh content when subscribers are most open to it, and those moments will differ for each individual.
