How Corporates Can Use the Lean Startup and Business Model Canvas

Innovation management consultant Justin Souter shares insights on introducing the Lean Startup framework through day-long workshops, effective decision-making, and the power of the Business Model Canvas. Souter recommends starting with a pair of workshops where attendees learn key concepts and tools and get out of the building to speak with real people in teams. Souter stresses the importance of customer development, cross-functional collaboration, and experimentation to test product and service ideas. Using the Business Model Canvas allows entrepreneurs to turn ideas into sustainable businesses by discovering customers who have a problem they can solve, validating there are enough of them who will pay, and scaling the business.