How Agile Teams Can Master the Art of Saying NO

How Agile Teams Can Master the Art of Saying NO

Successful agile marketing teams prioritize work and prevent chaos by saying "no" when necessary. This can be difficult for teams used to automatically saying "yes" to all requests. However, it is essential for agile workflows. Agile teams should educate outsiders on how agile works, use task management tools to establish visibility, enforce work-in-progress limits, break down requests, and install a Scrum Master. These steps will help ensure that workflows flow smoothly and that teams avoid burnout, missed deadlines, and subpar results.

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Entering the zone of innovation uncertainty

Entering the zone of innovation uncertainty

Innovation management requires different mindsets for different time horizons, especially in the midst of uncertainty. The three horizon methodology allows for greater consideration of the future, enabling strategic planning for emerging opportunities.

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Sweet Innovation - The Chipwich Story

Richard LaMotta, the inventor of the Chipwich ice cream sandwich, used guerilla marketing tactics to take it from a retail confectionary store to selling 200,000 per day across the country. Despite challenges, LaMotta’s innovative approach established a new product category for handheld ice cream.

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The Stereotypy Trap

JC Penney's former CEO, Ron Johnson, failed due to managerial bias called stereotypy, causing him to believe that what worked for him at Apple would work for JC Penney.

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