Hit 'em Where They Ain't Week - We've Seen the Enemy & They Don't Look Anything Like Us

A Kodak executive's focus on printing caused them to overlook the potential disruption of the emergence of cell phones as a competitor. To avoid a similar mistake, businesses should consider strategic questions such as: who else could deliver your company's benefits, how would customer needs be satisfied without your company or industry, and who are niche players that could grow in prominence? By anticipating and preparing for multiple competitive possibilities, businesses can develop stronger competitor profiles and more successful strategies.