The author lists 21 things they don't understand about social media, including the popularity of stale quotes and the fascination with bacon.
Innovation never stops evolving, and there are key inflection points for change during the development of a new idea. These include ideation and brainstorming, proposal building and refinement, evaluation and prototyping and testing.
Google's B2B Buyer at Zero Moment of Truth (ZMOT) is the online research potential customers do before interacting with your brand. Companies need to have a strong online presence, reflect customer interests, and respond quickly to opportunities and challenges.
