Innovation should not be confined within national borders as it needs to go where it is needed, and social issues are often fluid and can't be contained. National measurements only capture a given part of activities within a geographical area, missing out on cross-border flows that make up higher value points.
LEGO has launched a new open innovation platform, LEGO Ideas, which allows customers to suggest and launch new ideas for LEGO products and services.
Learn from these product failures – Ford’s Edsel, Colgate Kitchen Entrees, New Coke, Premier Smokeless Cigarettes, and BIC Disposable Underwear – on what not to do when innovating.
