Examples of disruptive products that shook the world
Disruptive innovation is about offering new benefits such as affordability, accessibility, and convenience, and is not just about improving on existing products. It has redefined trajectories and created entirely new market segments. Examples of disruptive brands include Amazon Prime, Google Maps, Spotify, Airbnb, Apple’s iPod, and Netflix. These companies have successfully transformed the way we live, but it took them time and effort to turn their ideas into a reality.