Everything You Need to Build a Culture of Innovation

Lego turned things around by rebuilding itself from the ground up with a strong focus on innovation and creativity. CEO Jørgen Vig Knudstorp slashed the company’s production inventory and rewrote the rules on product development, actively encouraging employees to collaborate with fans and customers. He created a culture of innovation throughout the company, empowering employees to bring their skills and experience to the table. Lego now enjoys a strong product line and stable sales, thanks to a focus on innovation and creativity.