Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.
Take online innovation assessments to identify areas of improvement in your company's innovation processes and performance.
Positive thinking alone is not enough for success, says research. A new approach, WOOP, combines optimism with a clear understanding of obstacles to make goals achievable.
