Eating your own dog food

Eating your own dog food

Leaders in companies must empathize with their customers by using their own products to understand their experience with the product, whether good or bad. This practice is referred to as "eating your own dog food." It is surprising how many leaders do not use their own products, causing them to miss out on valuable insights for improving the product. For innovation to thrive, understanding the customer experience is essential.

View

More Innovation Resources:

Is Your Innovation a Step, Jump or Vault?

Innovation can be achieved in three ways: step functions, jumps, or vaults. To create real innovation, teams must have a clear idea of what type of innovation they want to achieve and be enthusiastic about it.

View

Top-Down Vs. Bottom-up Innovation: Innovation Engagement

Top-down and bottom-up are two major innovation engagement strategies. A hybrid approach that combines the two can provide the best of both worlds.

View

Innovation in Practice: Seven Years Strong

Celebrating the seventh year anniversary, the Innovation in Practice blog focuses on teaching innovation as a skill, linking it to strategy, and its two-way phenomena.

View