Current Clients, New Opportunities – Five Ideas to Discover New Growth

To find new opportunities with current clients, organizations should push their business development efforts into new areas. Five ideas for discovering new opportunities with current clients include: understanding their job responsibilities, uncovering their business challenges beyond your category, evaluating how other vendors are performing, exploring the reasons for their initial and continued purchase from you, and uncovering issues caused by your organization that may affect their business. By going beyond the usual customer focus, organizations can open up new possibilities in their long-term business relationships.