IHOP has announced a name change to IHOB, with the "B" standing for burgers, in an attempt to drive lunch and dinner traffic, but experts predict it is a temporary brand strategy.
Learn about nominal group technique (NGT), a group problem-solving approach that involves generating solutions, ranking them, and selecting the most favored one.
Crowdsourcing can provide valuable insights for organizations but needs to be well understood and managed. This article looks at the potential of crowdsourcing as well as the challenges and pitfalls that need to be navigated.
