5 Innovative Online Tools for More Effective Brand Management

5 Innovative Online Tools for More Effective Brand Management

Creating and maintaining a positive brand experience for consumers is essential for any business's success. Today, brand monitoring is a necessary task to maintain a healthy image in the eyes of the public consumer. Consumers will talk about your brand with or without your consent, and negative comments can cause serious damage to your company's image. Here are five online tools that can help you build, maintain, and manage a positive virtual brand: Google Alerts, Wishpond, MeetEdgar, Switch.co, and Designhill/99Designs.

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Innovation and technology in service of beekeeping

BeeWeb, an innovative software solution connecting beekeepers and growers, is optimizing the arrangement of beehives and increasing crop pollination for greater yields.

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The Leader’s Guide to Executing Innovation

Execution is the key to success in innovation, but often underrated. Misconceptions around execution include the glorification of strategy work, undervaluing the importance of understanding details, over-reliance on planning, and the stereotypical notion that innovation is all fun and creative ideas.

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Comment mettre en place un processus d'innovation

Innovation leaders need to measure performance resulting from innovative ideas for companies to grow. Designing better-managed innovation processes, based on a methodology with defined and measurable objectives is essential.

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