5 Innovative Online Tools for More Effective Brand Management

5 Innovative Online Tools for More Effective Brand Management

Creating and maintaining a positive brand experience for consumers is essential for any business's success. Today, brand monitoring is a necessary task to maintain a healthy image in the eyes of the public consumer. Consumers will talk about your brand with or without your consent, and negative comments can cause serious damage to your company's image. Here are five online tools that can help you build, maintain, and manage a positive virtual brand: Google Alerts, Wishpond, MeetEdgar, Switch.co, and Designhill/99Designs.

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Find Your Next Killer Opportunity in a Shark Tank

Shark Tank-style pitching competitions aren't just for TV, they're inside organizations too. Increasingly companies are realizing the value of conducting internal shark tank events to incentivize and fund business proposals that show promise. Brightidea Pitch is an app specifically designed to manage an internal shark tank, enabling entrepreneurs to easily pitch new business ideas for their own executives to evaluate and grant budget for further development.

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Strategic Transformation at Tennis Canada

Canadian tennis association rose from oblivion to top ten in less than ten years through strategic questioning.

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Is Business Killing Our Creative Spirits?

Is Business Killing Our Creative Spirits?

Elon Musk names only one business book among his 10 favorites, surprising many. The world of business needs to look outside itself for inspiration and bring more humanity into the workplace.

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