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Strategic Thinking Questions - 3 Questions for New Website Design
When launching a website, it may be difficult to have data to inform the design. Instead, strategic thinking questions can be used to provide compelling reasons for users to engage. These questions include: Why should I stay interested? Why should I keep looking for more information? Why should I buy something now? By reviewing the website based on these questions, decisions can be made on copy, design, and functionality, even without data.