Co-creation & Lean Innovation champion transformation - Blog

Digital transformation must involve consumers to be successful. To adapt to changing consumer behavior and the increased adoption of web and mobile technology, businesses should use co-creation and lean innovation to better understand their customers and build a trust-based relationship with them. Co-creation, a collaborative marketing strategy and part of the crowdsourcing methodology, involves inviting customers to share their ideas and point of view with a company while involving them in the product creation process. Lean innovation means releasing a basic product quickly and gradually improving it based on user feedback. These methods help companies collect a huge amount of data from their consumers, increase transparency, and create products in step with consumer expectations.