Bringing Agile Innovation into the Stage Gate Process
To keep up with start-ups and digital business models that are winning the innovation game, large manufacturers should adopt some of the principles of agile innovation methodology. The typical stage gate process could become more efficient if businesses invest more time and money into learning about the problem, bring the voice of the consumer into the process early on, identify viability parameters before ideation, enable experimentation, avoid quick solutions, and make the idea real. This approach ensures a higher innovation success rate for businesses and saves them money and time.
