Align your product teams around value creation

Many product teams face the challenge of misalignment among organizational silos, where each function has its own way of defining what value means for the customer, causing chaos and friction in the organization. This misalignment results in inefficiencies, slower time to market, and ultimately, a greater likelihood of failure. The solution is to define value creation through the eyes of the customer and establish a shared understanding of customer needs across functions. A four-step process involving gaining cross-functional agreement, knowing what the entire job is, collecting customers' desired outcomes, and achieving team transformation can transform a team's mindset and understanding of customer needs, align teams around the vision, and channel creativity toward value creation.