The lean startup vs small wins innovation

The lean startup vs small wins innovation

Eric Ries' book, The Lean Startup, has revolutionized the way entrepreneurs approach building companies and launching new products through its build, measure, learn process and concepts like minimum viable product. It shares many similarities with the small wins innovation approach, such as an emphasis on action, learning, and measurement through iterative processes. However, they differ in their audience (entrepreneurs vs. managers/business owners), outcomes (new business vs. new solution), and focus (outward vs. internal/external problems or opportunities). Both approaches can complement each other and drive growth.

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