Diffusion and adoption theories suggest that the future of innovation lies in people and product differences. Understanding the theories can improve adoption rates, and commercialization stages have to be focused on.
Design thinking is a customer-centered approach to innovation that involves problem-solving, empathy, experimentation, collaboration, and a human-centered focus.
The small-world phenomenon theory suggests we are all linked by short chains of acquaintances. Recent research shows that the average number of acquaintances separating any two people is 3.9, not six. With the rise of social media and networks, this advantage can be leveraged for innovation projects and business opportunities.
